British life insurer Aviva has started a new dedicated website for group protection and health advisers.
The new website is designed to offer advisers additional assistance while marketing the product.
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The website, dubbed ‘Adviser Resource Hub’, provides practical tips and tools to advisers who look to grow their business.
After registration, advisers can access marketing content, such as information to retain and find new clients along with tips on how to make the most of sales opportunities, the company said.
Advisers will also get simple templates to produce a marketing plan, compose customer satisfaction surveys or write direct mail letters.
The portal will also offer advisers advice on the effective use of social media and to build a website that is more engaging.
Aviva group protection MD Steve Bridger said: “We know just how competitive the market is right now so advisers need every advantage they can get.
“Marketing is a great way to grow a business, but it can be expensive and time-consuming. This means it can slip down the priority list as advisers have clients to service and other areas of their business to focus on.
Additionally, Aviva named Erica Arnold as its new COO. She will join the company early next year.
