Haven Life, a life insurance startup backed and wholly-owned by MassMutual, has launched its improved underwriting platform that enhances insurance buying experience by offering real rates over quotes.

The new solution, which features a friendlier application process with half the questions, enables prospective customers to buy term life insurance policy without a fuss.

Once applied for the policy online, the customers will receive an immediate decision and coverage can begin right away.

Equipped with artificial intelligence (AI), Haven Life’s underwriting platform analyses applicant information and compare it with historical outcomes.

The new platform, which has been optimised for all devices, enable the insurer to provide real policy rates quickly, an immediate decision on eligibility, and, in some cases, coverage without a medical exam.

Haven Life CEO and co-founder Yaron Ben-Zvi said: “We’ve always had bigger ambitions for Haven Life.  When we first launched, we were mostly focused on showing that technology could be used to make buying life insurance simpler and more approachable.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We did that. Now, we’re turning our attention to delivering the best possible end-to-end experience and developing a new kind of life insurance brand.”