The Chartered Insurance Institute (CII) has launched a five-year roadmap setting out how it will modernise and work with the profession to build public trust.

Speaking at the launch of its strategic manifesto, Sian Fisher, CEO of the CII, called for the wider professions’ support for the programme of change.

Fisher said: “We all know insurance is a force for social good. Along with education and medical care it is one of the three great empowerers of all our lives. The public believes two of these are provided by professionals. They don’t think this about insurance today. This is a challenge but also an amazing opportunity for all of us.”

Internal change programme

The CII’s manifesto outlines an internal change programme designed to ensure the CII is more relevant, modern and diverse following an extensive consultation with members and a strategic review supported by PwC.

The organisation will upgrade its technology, website, office environment, products and processes, to ensure it keeps pace with the needs of the modern workforce and customer base. The institute will also expand its international reach with employees, employers, regulators and the public, as it believes trust does not stop at the UK’s borders.

John Moore, CII President said: “My dream is to see insurance professionals achieve parity of reputation with established professions. To achieve this, we must prioritise competence, integrity and above all – our clients’ interests. ‘Choose Chartered’ is a vital strand of our manifesto and will be a key part of building public trust in the profession.”

Building public trust

Fisher added: “We can’t build public trust on our own. We need to work together with our fellow professionals. We all know that being a professional builds trust. Competence, integrity and care for the customer. It’s about behaviour not words. This is why we can be one profession. It doesn’t matter which insurance tribe we belong to – a professional is the same. The power of professional standards is the same. The public doesn’t see the tribe – they see the profession.”