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July 20, 2020updated 29 Jul 2020 3:51pm

Aviva Ireland takes on UnderwriteMe’s Underwriting Rules Engine

By Patrick Brusnahan

UnderwriteMe and Aviva have announced that the insurance firm will use UnderwriteMe’s Underwriting Rules Engine (URE).

This applies to all of Aviva’s business in Ireland in 2020.

The URE provides Aviva underwriters with hands-on control of their customers’ protection journey. This is achieved by giving the ability to change questions, update the “help text” and amend underwriting rules for each channel or partner. Furthermore, this can all be completed without IT support.

The two businesses began working together when Aviva acquired Friends First’s life business in 2018. Aviva will now use the enging for all of its life protection business.

Jean Larkin, manager for underwriting at Aviva, said: “UnderwriteMe’s underwriting rules engine has impressed us and is a core part of our protection offering and overall strategy to put us at the front of protection technology in Ireland. We see this technology as a key part of the industry’s drive to modernise and improve and we’re pleased that Aviva Life and Pensions in Ireland is part of that change.”

James Tait, CEO of UnderwriteMe, added: “We are delighted to have Aviva Life and Pensions in Ireland as a partner. This partnership continues to transform the way customers are protected in the Irish market. Our URE is the market-leading rules engine across the UK and Ireland and it’s supported by a very exciting 2020 roadmap that will see us grow and streamline the underwriting processes for insurers, advisers and their clients across both markets.”

Aviva is the second insurance firm to work with UnderwriteMe in the last week.

Zurich has also launched on the UnderwriteMe Protection Platform. As a result, its life insurance and life & critical illness direct-to-consumer products will be available on Money Supermarket’s version of the platform.

In addition, the goal is to also have Zurich’s intermediary products more widely on the Protection Platform. This will enable other distributors, including advisers, to access “buy now” prices from Zurich alongside all other insurers on the UnderwriteMe software.

The Protection Platform lets customers access multiple products from multiple insurers in one place. It is based around a single underwriting question set for multiple lives, products, and insurers.

Furthermore, it also holds a full integration with research firm Defaqto, which allows in-depth product comparisons.

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