The insurance products that Asian consumers have expressed most interest in researching and knowing more about are life insurance, individual health insurance and medical reimbursement products, according to research by Swiss Re and LIMRA.

The providers conducted a regional insurance survey of over 6 000 consumers and summarised some of the key observations into insurance buying behaviours.

Among the key findings, about 60% of those consumers in Asia who have researched life and health insurance products say they went on to make a purchase. Yet, around one third say that they are still "shopping" and that they are yet to make a decision to purchase.

Face-to-face channels still dominate, when it comes to insurance buying behaviours in Asia, said the survey.

In particular, it said agents are the top choice for either gathering additional insurance information or making purchases. Brokers and banks are distant first and second runner-ups. In some markets, such as China, consumers are becoming increasingly used to researching and buying from insurers’ websites.

The survey added that Asian consumers are yet to adopt social media as an information source as they look into buying insurance.

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This is the case even for the younger generations. Young people are more inclined towards banks to gather information about an insurance product as well as to buy life and health insurance, noted the survey.