Synaptic Software, part of Capita, has launched Cover Me Now, which claims to streamline the life insurance sales process for advisers, brokers and web-based firms.

Powered by Synaptic’s Webline technology, the service, launched with The Right Mortgage and Protection Network and insurer Covéa Life, simplifies the process of comparing and purchasing protection products. Synaptic Software said Cover Me Now removes the traditional delays that can hinder people from purchasing cover, leaving them without valuable protection and financial security.

Cover Me Now works by asking applicants 14 yes/no medical questions; if they can answer “no” to all of them, they will be given a guaranteed term assurance quote, removing the need for applications to go through insurance providers’ existing underwriting processes.

Adam Byford, managing director at Synaptic Software, said: “Cover Me Now forges a new route for the sale of life insurance. The industry was desperate for a breakthrough from the old and failing ways of selling protection, and this is exactly what the new service delivers. Developed with providers, reinsurers and distributors, Cover Me Now creates a hassle-free customer experience and removes the obstacles in the old process.”

Synaptic said it is already in discussions with a number of distributors and providers who are keen to access Cover Me Now.

New capabilities are expected to be added to Cover Me Now over the coming months, including enabling intermediaries and their clients to secure critical illness and joint life policies.

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The service has been introduced to adviser members of The Right Mortgage and Protection Network at a series of roadshows.

Martin Wilson, CEO of The Right Mortgage & Protection Network, said: “Cover Me Now is a fantastic system that we are delighted to be able to offer exclusively to our members. It gives them an extremely valuable tool, enabling them to get their clients covered quickly and easily, and fits well within the mortgage market.”

Ben Mercer, head of relationship management at Covéa Life, said: “Our new partnership with Synaptic Software and The Right Mortgage Network cements Covéa Life’s growth in this market and allows us to bring a unique approach to both the product and the distribution chain.

“Our primary purpose is to try and address the significant protection gap that exists for people in the UK and we are confident this offering – with its fast and straightforward process – will help achieve this.”