Prudential Group Insurance, a business unit of Prudential Financial, is offering a behavioural health and care management solution and tool,Neuroflow, for its disability insurance claimants.

Dubbed NeuroFlow, the platform offers access to care coordination services and crisis intervention to Prudential customers. It also features self-service tools for relaxation, psychoeducation, and coping skills training among others.

Utilising data analytics and artificial intelligence, it will inform measurement-based care and recommend tools and recommend content through the app intended to improve disability experience and outcomes.

Prudential’s work with NeuroFlow is said to expand its prominent behavioural health resources. These include manager sensitivity training and ongoing industry research to address mental health awareness, stigma as well as access to care.

The company said that it chose to work with NeuroFlow in part due to its record of performance and proven outcomes.

Prudential Group Insurance vice president of Health and Productivity Analytics and Consulting Practice Kristin Tugman said: “Prudential has long advocated for addressing the psychological impact that accompanies injuries or illnesses that put someone out of work. That need has become much more urgent with the Covid-19 pandemic.”

“The drastic changes to how we live and work have only made our mental health crisis worse and more complex. Improving access to behavioural health resources was a natural next step in supporting our claimants and helping them return to work.”

According to National Alliance on Mental Illness, behavioural health conditions impact 50 million people in the US.

This mental health crisis is also said to impact the workplace, resulting in 1.6 billion workdays lost per year.

Tugman said: “We believe it prioritises the wellbeing of employees, but also helps improve productivity, faster return to work and reduces absence costs.”

It was reported earlier this week that Prudential Financial is planning to trim down its individual life insurance along with other operations that are ‘market sensitive, low growth’.

The firm is eyeing ‘blocks of businesses in terms of runoff, reinsurance or sales,’ Prudential CEO Charles Lowrey was quoted as saying by Reuters.