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June 2, 2022

Integrity Marketing Group takes over Abernathy Financial Services

Continuing its buying spree, US-based life and health insurance distributor Integrity Marketing Group has purchased compatriot Abernathy Financial Services.

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The value of the deal was not revealed.

Florida, Fort Walton Beach-based Abernathy is an independent marketing organisation (IMO), providing life insurance and financial services products.

The firm offers solutions for retirement planning and wealth management, services which are also offered by Integrity.

Headquartered in Dallas, Texas, Integrity develops offerings with carrier partners and markets them via its network of agencies, brokerages, as well as RIAs.

The firm said that its omnichannel insurtech platform will enable the Abernathy team to increase productivity.

The company also stated that its shared services infrastructure, including Technology & Innovation, legal and compliance, People & Culture among others, will help Abernathy improve its growth strategies.

Besides, the acquisition is said to offer ‘meaningful’ company ownership to Abernathy employees via the Integrity Employee Ownership Plan.

Integrity co-founder and CEO Bryan Adams said: “Now, everyone at Abernathy Financial Services can access Integrity’s industry-leading resources to serve agents, carriers and clients in a way that can improve the lives of all stakeholders.”

Abernathy president Brent Abernathy will join Integrity in the role of a managing partner.

Brent Abernathy said: “Integrity will help our agents reach more Americans with a wider range of products, making it possible to craft more impactful solutions.”

Earlier this year, Integrity acquired Honeycutt Insurance Marketing, and J. Helbig & Company.

Free Whitepaper
img

Sales Intelligence: A Program To Accelerate Sales

The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction.   As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated  enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales  intelligence program and KPIs to measure the success of such programs.   The white paper covers:
  • Changing B2B sales landscape and new challenges for sales executives
  • Key elements of sales intelligence program
  • How can sales intelligence benefit sales & marketing?
  • What are the must-have KPI’s to measure the success of sales intelligence programs?
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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