Continuing its buying spree, US-based life and health insurance distributor Integrity Marketing Group has purchased compatriot Abernathy Financial Services.

The value of the deal was not revealed.

Florida, Fort Walton Beach-based Abernathy is an independent marketing organisation (IMO), providing life insurance and financial services products.

The firm offers solutions for retirement planning and wealth management, services which are also offered by Integrity.

Headquartered in Dallas, Texas, Integrity develops offerings with carrier partners and markets them via its network of agencies, brokerages, as well as RIAs.

The firm said that its omnichannel insurtech platform will enable the Abernathy team to increase productivity.

The company also stated that its shared services infrastructure, including Technology & Innovation, legal and compliance, People & Culture among others, will help Abernathy improve its growth strategies.

Besides, the acquisition is said to offer ‘meaningful’ company ownership to Abernathy employees via the Integrity Employee Ownership Plan.

Integrity co-founder and CEO Bryan Adams said: “Now, everyone at Abernathy Financial Services can access Integrity’s industry-leading resources to serve agents, carriers and clients in a way that can improve the lives of all stakeholders.”

Abernathy president Brent Abernathy will join Integrity in the role of a managing partner.

Brent Abernathy said: “Integrity will help our agents reach more Americans with a wider range of products, making it possible to craft more impactful solutions.”

Earlier this year, Integrity acquired Honeycutt Insurance Marketing, and J. Helbig & Company.