MassMutual-backed online life insurance agency Haven Life has announced that it will offer health and wellness services Aaptiv and Timeshifter free of cost to its customers as part of Haven Life Plus.

Haven Life Plus is an add-on covers to the Haven Term policy, which offers term life insurance policyholders with benefits beyond coverage that help them live healthier and more protected lives.

Yearly subscriptions for both fitness app Aaptiv and jet lag app Timeshifter are the first wellness services available to the Haven Term policy, issued by Massachusetts Mutual Life Insurance Company (MassMutual).

The rider offers free or discounted access to an online will provider Trust & Will, digital safe deposit box LifeSite, and MinuteClinic health services inside CVS and Target stores.

Haven Life co-founder and CEO Yaron Ben-Zvi said: “Our team is dedicated to making a positive impact on the lives of policyholders and their families.

“Plus is an important offering that lets us bring meaningful, everyday value to our customers’ lives throughout the course of their 10, 20 or even 30-year policy.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Aaptiv offers users the guidance, motivation, and tools needed to achieve their personal health goals. Aaptiv Coach uses algorithms to deliver a customised plan for every member so that they can maintain a healthy lifestyle.

Aaptiv founder and CEO Ethan Agarwal said: “We’re excited to partner with Haven Life and to leverage both of our unique strengths to help people live healthier. We’ve helped transform the lives of many, and we look forward to welcoming Haven Life customers to the Aaptiv experience our members have come to love.”

Timeshifter, developed with Harvard Medical School Associate Professor Steven Lockley, uses the latest research in sleep and circadian neuroscience to help eliminate jet lag.

Jet lag can decrease travel enjoyment and have serious short and long-term effects on health, from poor alertness and concentration to higher risk of illness and disease.

Using sleep pattern, chronotype, itinerary and other personal preferences, Timeshifter’s algorithms create personalised jet lag plans to help users travel at their best.