Insurance brokerage firm Gallagher has entered into a multi-year sponsorship partnership with AMB Sports and Entertainment (AMBSE).

As per the partnership agreement, Gallagher will be the official insurance brokerage and risk management partner of NFL’s Atlanta Falcons and Atlanta United FC of MLS.

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Additionally, the 200 level suites at Mercedes-Benz Stadium in Atlanta will be renamed as The Gallagher Suite Level.

At every Falcons and Atlanta United home games, Gallagher will act as a presenting sponsor of the ‘First Responders of the Game’ feature.

Gallagher chief marketing officer Chris Mead said: “We’re very excited to participate in this marketing and community partnership with AMB Sports and Entertainment.

“We look for partners that share our deep values, ethics and commitment within our communities.

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“As a partner with AMBSE, Gallagher is now better positioned to connect and serve the Atlanta community.”

Gallagher, as a community partner, will work with AMBSE in its commitment to the Westside improvement initiatives and during the home depot backyard December events.

AMB Sports and Entertainment chief revenue officer Tim Zulawski said: “AMB Sports & Entertainment is truly pleased to partner with Gallagher, a purpose-driven company that shares our values and dedication to the community.

“This partnership will benefit not only fans from around the world who visit Mercedes-Benz Stadium but also the Atlanta community through involvement in The Home Depot Backyard and their commitment to improvement initiatives for the Westside of Atlanta.”

Recently, Gallagher inked a multi-year global partnership with Special Olympics to help the sports organisation scale its programme throughout the globe.

Last month, Italian football club Juventus extended its stadium partnership with Allianz to 2030 in a deal valuing €103.1m.