Duck Creek Technologies, a core systems provider for the insurance industry, has joined forces with auto insurtech Adiona to offer insurance covers with premiums based on data/telematics, artificial intelligence, and machine learning.

The technology-backed policies will allow the pricing of policies based on the driving habits of each insured customer.

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Adiona, which was launched in September 2021, has developed a tech-first insurance offering that leverages data at scale to enhance customer experience.

The auto insurtech will leverage Duck Creek’s cloud-based On Demand software-as-a-solution (SaaS) and the wide range of offerings available through the latter’s partner ecosystem.

On Demand offers end-to-end applications that provide all services, support and computing resources insurance carriers need.

Duck Creek Technologies CEO Michael Jackowski said: “Adiona is set to disrupt the motor insurance industry in the UK by using evergreen technologies and more data than ever before to deliver fairness and transparency to drivers.

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“The potential for it to change the landscape of motor insurance is unparalleled, and we at Duck Creek are proud that it has chosen us as its partner to build a new organisation based on SaaS solutions that scale with businesses of any size.”

Adiona founder and CEO Paul Harvey said: “Using best-in-class hyper scalable SaaS technology via the Duck Creek platform, we will provide simple, ongoing insights into actual driving data – highlighting good and bad driving habits and rewarding good drivers.

“We are thrilled to be made on Duck Creek, focusing our resources on pricing, insured pool management, crash and claim, and customer engagement algorithms to deliver a truly customer-centric experience.”