BRAMCO Financial Services and M3 Financial, a wholly-owned subsidiary of Simplicity Financial Marketing, have formed a new strategic alliance to explore new avenues to market annuity products for representatives under both organisations.

Leveraging their respective strength, both partners are likely to generate $4bn in annuity sales per annum.

Additionally, the collaboration is expected to improve relationships for both firms with annuity providers, allowing advisors to focus more on improving their client relationships and growing their business.

M3 president Michael Bartolotta said: “BRAMCO partners will have a separate, independent sales desk utilizing the latest technology to enhance business development, processing and administration capabilities. It will be manned by staff experienced in all facets of the annuity business.

“The aim is driving increased productivity for all representatives of BRAMCO and M3’s component firms, institutional and independent alike.”