Chubb has launched a new cyber product in the UK to protect customers and their families in the digital world.

The new product is said offer a range of protection and services that helps in mitigating online risks.

Additionally, it provides action and practical support to the policyholders if they fall victim to certain cyber-related incidents.

This includes proactively monitoring accounts and alerting customers to data breaches as well as offering continued advice and training.

As part of its personal cyber insurance, Chubb will also offer legal support for cases of online bullying and harassment.

Furthermore, the company will fix/replace infected devices and restore lost or stolen digital content and offer reimbursement to customers affected by cyber extortion.

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Chubb Specialty Personal Lines International executive vice-president Chris Eappariello said: “We are delighted to be able to offer this new and innovative Personal Cyber Insurance policy for our partner businesses.

“Chubb’s Personal Cyber Insurance brings together that knowledge and those insights to help individuals to safeguard themselves and their families online.”

Eappariello added: “We all enjoy so many benefits from living in a digitally-driven age, but the internet can also be a haven for criminals and bullies whose actions can often have a devastating impact on their victims. Chubb’s Personal Cyber Insurance helps customers and their families be safer and also offers protection and practical solutions if they are targeted.”

The new personal cyber insurance will be available through Chubb partner businesses including financial institutions, retailers, employee benefits, payment providers and mobile network operators.

Last month, the company launched a new global platform, dubbed Chubb Studio, to simplify and streamline the distribution of its insurance offerings through its partners’ digital channels worldwide.