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November 30, 2015updated 13 Apr 2017 8:29am

Bright Grey rebrands to Royal London

Royal London, the largest mutual life, pensions and investment company in the UK, has rebranded its protection business, Bright Grey, to Royal London.

By Ronan Mccaughey

Royal London, the largest mutual life, pensions and investment company in the UK, has rebranded its protection business, Bright Grey, to Royal London.

This marks the start of Royal London’s journey to bring its UK intermediary protection businesses under a single brand, with Scottish Provident due to start rebranding to Royal London at the end of this year.

Royal London said its protection business features "an enhanced proposition" that will make the process of applying for protection products faster and simpler, saving advisers time and money.

According to Royal London, its "enhanced proposition" now includes

  • a new income protection product with extended age ranges to suit longer working lives
  • improved unemployment cover that does not have to be linked to a mortgage
  • and a new online ‘quote & apply’ service with fewer and better targeted questions

Debbie Kennedy, head of protection at Royal London said: "Our new innovative online service will be a big step forward for advisers enabling them to manage their clients’ expectations pre-application with regard to costs and it reduces the chance of cases not proceeding due to ratings or other underwriting terms. We have achieved this by improving our customer and adviser experiences, supported by a review of our underwriting philosophy."

 

 

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