CPP Group-backed Blink Parametric has joined forces with global travel insurtech platform baoba to launch its flight delay offering.

With offices in the US, Canada and Hungary, baoba operates as a B2B marketplace for travel sector clients looking to offer new solutions to customers from travel insures, online travel agents and airlines.

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The tie-up will see an immediate roll-out of the Blink Parametric flight delay solution on baoba’s marketplace, followed by the launch of its flight cancellation, hotel disruption, lost luggage and weather guarantees offerings.

Blink Parametric CEO Sid Mouncey said: “We are excited by the benefits we can bring to the insurance value chain and to the entire customer experience for baoba’s client base. Our shared ethos regarding intuitive, simple, insurance product design and delivery signals a lively and productive partnership and we are excited to get underway.”

baoba CEO and co-founder Kata Ludvig said: “Blink is enabling us to further expand our client portfolios with travel insurances that are street-smart, automated, modular, on-demand, value-add and supported by claim processing and real-time pay-out solutions.

“Right now, our partners can link to us with a single API to embed parametric products, sell standalone products or upsell during their customer journey. Following our successful integration of Blink’s platform, we are now well underway to transitioning multiple partners towards the launch of their own parametric products.”

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Last month, Blink Parametric formed a similar partnership with MNK Re.