Assets also increased for Architas, AXA Wealth’s specialist investment company, rising 20% from £9.4bn to £11.3bn. This growth helped increase AXA Wealth’s overall assets under management (‘AUM’) from £18.9bn to £21.6bn over the same period.

Overall AXA Wealth sales totalled £3.3bn. These results follow a year that has been focused on ensuring AXA Wealth builds one of the most RDR-ready and adviser-friendly wealth propositions in the market. This includes the flexible and functionality-rich Elevate wrap platform. It also includes a strong proposition for those clients or advisers who do not require a wrap platform but still want access to individual products like onshore and offshore bonds, SIPPs and pensions post-RDR, which are accessed through AXA Wealth’s specialist products business.

Elevate
Assets have grown to £5.3bn, up 51% from this time last year. Total sales for Elevate rose by 17% to £1.7bn, with 51% of AXA Wealth business being placed on this platform. Elevate announced a new pricing structure in December, which provides a highly competitive tiered approach, focused on clarity, simplicity and transparency.

Specialist individual products (SIPP, pension, onshore and offshore bonds outside wrap)
Assets under management across our specialist individual products grew modestly reflecting continuing market uncertainty in these sectors.

Offshore funds under management grew by 7% from £7.8bn at the end of 2011 to £8.3bn at the end of 2012.

Pensions and onshore bonds assets under management grew by 3% from £5.2bn to £5.3bn.