Technology solution AAAtraq has launched to help organisations demonstrate adjustment towards digital accessibility compliance. In addition, it aims to ward off the threat of legal action in the USA.

The automated compliance identification management system allows organisations to understand their existing level of accessibility non-compliance risk exposure, working towards full compliance through a managed process.

Between the years 2017 and 2018, the number of digital accessibility lawsuits filed in the USA increased by 183%. In 2019, numbers rose further due to increased media scrutiny.

Domino’s Pizza was one high profile case found guilty of not making its website app accessible for individuals with visual impairments, forcing the company to improve its user experience.

AAAtraq protects website owners from the risks of legal action. Subscribers receive an AAAtraq ‘accessibility rating’ badge that can be displayed on websites warning those looking to take legal action that they are working towards digital compliance.

Owners are further protected with complementary insurance with up to a US$50,000 benefit limit from global carrier BRIT.

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The solution also assesses current levels of risk, provides guidance to demonstrate reasonable adjustment and enables ongoing certification. A ‘risk profile’ is accessible online, helping organisations understand if their website is compliant and their risk level.

AAAtraq’s monthly subscription offers an automated approach to achieving ongoing compliance, including: a guided methodology and full digital supplier management, AI based training and education for developers and content producers.

AAAtraq CEO Lawrence Shaw said: “Organisations are not deliberately non-compliant, but the level of misinformation in circulation coupled with a succession of successful legal cases in the US, has created the perfect storm”.

Accessibility legislation has become overly complicated due to opportunistic lawyers seeking financial rewards, digital suppliers who are not being held accountable by their clients and end user organisations who are too reliant on third party suppliers and unsure of their responsibilities according to the accessibility legislation to demonstrate ‘reasonable adjustment’.

Shaw concluded: “Digital inaccessibility lawsuits are one of the fastest growing financial risks for organisations who are literally ‘burying their heads in the sand’ because they don’t understand the accessibility legislation and mistakenly believe it is difficult and expensive to comply”.