All articles by Nikki Thompson

‘Our wealth management services are strengthened by the backing of the Mauritius IFC’ – Carrick Wealth        

Ways to grow your personal brand

Can we really use brand-marketing principles to build our careers? We sure can, says Adjunct Associate Professor of Marketing Helen Edwards.

Seller enablement in financial services: Ten reasons why it’s essential for B2B sales success

Differentiating yourself in established markets and avoiding offering commoditisation can be a real challenge for traditional financial services. Ensuring your sellers have the vocabulary and context they need to stand out from the crowd and communicate in the sector-specific language that prospects use can help tip the scales in your favour.