Irish Life to Launch Next-Generation Digital Health Engagement App MyLife Powered by dacadoo in Ireland
Irish Life, Ireland’s leading life insurance and pension company, has launched the next-generation digital health engagement application MyLife to its 1.3 million Life and Health insurance clients in Ireland, in collaboration with the Swiss-based digital health pioneer dacadoo.
As part of Irish Life’s commitment to the health and wellbeing of their customers, the company aspired to launch a digital solution to help members transform their health. As a trusted Irish brand with connections to so many customers, the company is ideally placed to promote health benefits and to help customers better understand and improve their own health.
dacadoo develops and operates a digital, mobile health engagement platform that helps insurance members actively manage their health in an easy and fun way. Engaging them to remain active and healthy, the company applies motivational techniques from online games, collaborative features from social networks, and personalized feedback and the patented dacadoo Health Score to better understand and improve their health.
Both companies have announced the launch of the next-generation digital health engagement application named “MyLife” by Irish Life, which was developed by dacadoo in Switzerland. MyLife will be available to the 1.3 million life and health insurance clients of Irish Life in Ireland, both individual and corporate clients.
David Harney, CEO of Irish Life commented: “We know there are a number of digital health solutions on the market however we believe the MyLife platform developed with dacadoo will succeed thanks to the close connection we have with our customers and the benefits it brings such as the AI health coach and integrated rewards programme.
Peter Ohnemus, founder and CEO of dacadoo, comments: “Irish Life is not only the largest life insurer in Ireland but also very innovative and committed to the digital transformation in its industry. We’re very excited and proud to partner with Irish Life and we very much look forward to jointly promoting the use of digital health platforms in Ireland.”
About Irish Life
Established in 1939, Irish Life is Ireland’s leading life and pension company. Since July 2013 Irish Life has been part of the Great-West Lifeco group of companies, one of the world’s leading life assurance organisations. Great-West Lifeco and its subsidiaries – including The Great-West Life Assurance Company which was founded in Winnipeg, Canada more than a century ago – have approximately $1.2tn in consolidated assets under administration and are members of the Power Financial Corporation group of companies. Irish Life is committed to delivering innovative products backed by the highest standards of customer service and, as part of Great-West Lifeco, has access to experience and expertise on a global scale, allowing the company to continuously enhance its leading range of products and services.