Zurich has appointed Tulsi Naidu as CEO of its UK business, subject to regulatory approval. She will report to Gary Shaughnessy, CEO for Europe, Middle East & Africa (EMEA).

In line with global structure changes announced earlier this year, Naidu will lead the overall UK business as its general insurance and life functions are further integrated, in order to create a simpler, more market and customer-orientated organisation.

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The respective heads of Zurich’s general insurance, global corporate, and life businesses in the UK (Conor Brennan, Vinicio Cellerini and Anne Torry) will be part of Naidu’s UK leadership team.

Naidu joined Zurich as head of business development for EMEA in September this year. She has over 20 years of financial services experience, most recently with Prudential where she held a number of executive positions in their UK and Europe business.

Before joining Prudential, she worked for Credit Suisse First Boston Investment Banking in Singapore, ICICI in Mumbai, and began her career at Arthur Andersen.

She is a graduate from Nizam College in Hyderabad, and completed her MBA at the Indian Institute of Management in Ahmedabad.

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Shaughnessy said as Zurich continues to be transformed, Tulsi has the right mix of business knowledge, fresh perspective and strong and engaging leadership skills required to drive it forward in the UK.

He added: “The UK is a hugely important market to Zurich and having an integrated business here under single leadership will help us operate in a less complex and more sustainable way. The landscape is changing, and Tulsi will lead our commitment to distributors and customers to make sure we continue to serve this market from a position of strength.”