Kingkey Privilege Wealth Management (Kingkey) and WRISE Prestige, a subsidiary of WRISE Group, have partnered strategically to improve cooperation and provide funds, over the counter (OTC) securities, and life insurance.

This relationship is an important aspect of WRISE’s aim to provide clients with an extensive 360-degree wealth ecosystem.

With its February 2024 launch, WRISE Prestige seeks to serve the region’s rising generation of wealthy people and broaden WRISE’s appeal to affluent consumers.

Through this recently formed partnership, WRISE Prestige and Kingkey will mutually benefit from one other’s networks and knowledge, and their combined resources will support best-in-class product and service offerings as well as expand access to a wider range of client segments throughout the area.

Moreover, the partnership will also make it easier for professionals to share information and experience in the field, which will result in a deeper comprehension of client requirements and the creation of creative wealth management solutions for the whole wealth management sector.

Derrick Tan, group executive chairman of WRISE Group stated: “This partnership underscores our mutual commitment to providing accessibility of solutions that were previously reserved for ultra-high-net-worth (UHNW) individuals to the mass-affluent market. By collaborating with Kingkey, we can offer a comprehensive 360-degree wealth ecosystem that combines wealth management, wealth planning and technology innovation offerings to serve a broader client base.”

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Kelly Yu, chief partnership officer of Kingkey Privilege Wealth Management, added: “Kingkey clients will benefit from enhanced offerings and capabilities through WRISE, a leading wealth management firm, with innovative services addressing the growing demand among the UHNWI and mass-affluent market across the region. This partnership fosters a more inclusive and dynamic wealth management landscape, providing clients with access to WRISE’s UHNW offerings and a wider range of wealth management solutions as their financial needs evolve.”

In an effort to strengthen the wealth management industry in the area, WRISE and Kingkey have also partnered to create the official WRISE Academy training programme.

Through thorough courses on investing ethics, product training, and other topics, the educational platform seeks to enhance independent wealth consultants and industry partners, giving them the insight and skills necessary to provide the best wealth management services available.

WRISE Academy aims to provide an interactive learning setting and provide opportunities for ongoing professional development to generate a highly qualified wealth management workforce throughout Asia.

Clients in Hong Kong will be the first to benefit from the increased options before they are made available throughout the region.