VitalityLife has revamped its underwriting process to reduce the time take to get underwriting decisions. As a result, it should improve efficiency and make it simpler to take out a protection policy with Vitality.
The changes to VitalityLife underwriting are twofold:
Go deeper with GlobalData
- Evidence Analyser: enables nurses to upload the results of member blood tests during the nurse screening. Results are analysed and interpreted within minutes without the need for an underwriter to manually review, and
- Pre-Sales tool: advisers are provided with immediate access to the likely underwriting decision for their clients day or night. In addition, it is completely digital and requires no telephonic contact with underwriters to gain a decision.
Furthermore, Vitality is committing to making underwriting decisions within one working day.
John Downes, director of underwriting at VitalityLife, said: “We are always looking to create a more efficient and better underwriting experience for advisers and members alike so we are thrilled to be able to announce these new changes today.
“By introducing the VitalityLife Pre-Sales tool for advisers and Evidence Analyser as part of the screening process, we are able to significantly cut down the time it takes to receive an underwriting decision, making the process much more efficient and ultimately giving more time back to advisers.
“Our improved underwriting forms part of our overall approach to making our Life offering simpler and easier for advisers. We believe that these underwriting changes coupled with better access to rewards and the tools and incentives to live healthier lives will make VitalityLife an even stronger proposition.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataJohn Nelmes, director of Cavendish Online, added: “The changes announced today by Vitality, in addition to those recently made to its protection offering, show Vitality focusing on creating a sleek process for advisers and consumers alike.
“The new system is particularly both simple and smooth to use and quickly provides a good indication of Vitality’s underwriting. As a result advisers can feel confident in quoting them to clients.”
