The Football Association (FA) has announced that Vitality is the new sponsor of The Women’s FA Cup.

The three year partnership to July 2023 will see the competition rebranded and referred to as the Vitality Women’s FA Cup. It begins from the start of the quarter finals of the 2019/20 season, which take place on 26-27 September 2020.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The Women’s FA Cup is the largest cup competition for female footballers in England, with 376 teams entering this season. The 2020/2021 final is due to be played at Wembley Stadium on Saturday 22 May 2021.

Kelly Simmons, The FA’s Director of the Women’s Professional Game, said: “I’m delighted that a recognised brand such as Vitality has signed up to partner with us and sponsor such a prestigious competition as The Women’s FA Cup.

“We recognise that during a very difficult time for everyone that this is a big commitment that Vitality has made in becoming primary sponsor of The Women’s FA Cup, and I am really looking forward to working with them as we look to grow the competition.

“This partnership not only highlights the affection that so many have for The Women’s FA Cup, but it also demonstrates the growing interest in the women’s game, which is something I know Vitality is keen to develop alongside us.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Nick Read, managing director for Vitality, added: “We are incredibly excited to be announcing this new partnership with The FA today. We have been involved in both football and supporting women’s sport for many years, and today’s announcement highlights our commitment to the women’s game.

“There has never been a more important time to be involved in women’s football, and by working with The FA we hope to drive visibility of the women team, showcasing this great sport and encouraging millions more people get active and play football, in line with our core purpose to make people healthier and enhance and protect their lives.”

Former England football star Alex Scott will be an ambassador for the Vitality sponsorship.

She said: “This announcement today is great news for the sport and profile of women’s football. I am pleased to be joining a brand that is shining a light on the game and driving visibility of the women’s game and hopefully inspiring many more women and girls to take up football, or whatever other activity might be right for them.”