Zipari, a consumer experience platform designed for health insurance, has bagged a strategic growth investment from private equity firm Thoma Bravo.

The investment values the firm at over half a billion dollars. It will support the integration of Zipari with healthcare engagement technology provider Healthx.

The combination of the two will lead to the formation of a CX platform and solutions targeted at health insurance payers as well as third-party administrators.

Thoma Bravo principal AJ Jangalapalli said: “At a time when healthcare accessibility is so important, the combination of two premier healthcare IT platforms will allow payers to have the technology they need to improve health outcomes and deliver great experiences for their consumers.

“We look forward to applying Thoma Bravo’s capital and significant experience in healthcare technology to support Zipari as it continues to grow and deliver innovative products to its newly expanded client base.”

Thoma Bravo aims to play a central role in ramping up Zipari’s growth plan through the investment.

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The private equity firm will collaborate with Zipari to strengthen the firm’s offering, bolster their combined client base, and facilitate innovation.

Zipari founder and CEO Mark Nathan will continue to be at the helm of the business, which will remain based in Brooklyn, New York.

Nathan noted: “I’m especially excited to welcome new colleagues from Healthx and the talent and expertise they bring to our combined company. This transaction opens up new opportunities for our clients and enables payers and TPAs of all sizes to create breakthrough experiences for their consumers.

“We look forward to working closely with Thoma Bravo as we develop a strategic roadmap for integration and migration that advantages our clients and addresses the diverse needs of the marketplace.”

Earlier this year, Zipari raised $22.5m in a series B funding round led by Vertical Venture Partners.

Health Velocity Capital, Healthworx, the healthcare investment and innovation arm of CareFirst BlueCross BlueShield and Horizon Healthcare Services also participated in the round.