View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
  2. Company analysis
February 24, 2015updated 13 Apr 2017 8:32am

UK protection provider Bright Grey extends Helping Hand service

UK-based protection provider, Bright Grey, which is part of the Royal London Group, is extending its Helping Hand service to include a second medical opinion.

By Ronan Mccaughey

UK-based protection provider, Bright Grey, which is part of the Royal London Group, is extending its Helping Hand service to include a second medical opinion.

Bright Grey’s Helping Hand service is designed to give the provider’s menu and relevant life customers and their immediate families, practical and emotional support at difficult times in their lives.

It is delivered through a number of third-party suppliers including RedArc, an independent care advisory service. Bright Grey said unlike similar UK providers’ services, Helping Hand’s second opinion will be available face-to-face (within the UK), and customers will be able to request one without making a claim.

The service means that if a customer feels unsure about a medical diagnosis or recommended course of treatment, a personal nurse adviser from RedArc can now help them decide if they would benefit from a second medical opinion.

Afterwards, their personal nurse adviser will remain on hand to help them understand the second opinion, discuss the suggested options, as well as help them come to terms with the outcome.

Debbie Kennedy, head of protection proposition design for Royal London Group’s Intermediary Division, said: "Helping Hand’s second medical opinion option gives customers extra help when they need it most. This enhancement sets us apart from other UK providers because we’re offering face-to-face consultations and, as with all the services available through Helping Hand, it can be used any time – not just at claim.

She added: "This change is part of our journey towards Bright Grey becoming Royal London. We’re refining and growing the best parts of our protection offerings – the aspects which advisers tell us customers value most, so they can continue to recommend Bright Grey with confidence."

The second medical opinion service comes as Bright Grey launches a new marketing campaign. A new suite of marketing materials is also available online, including a new e-book to highlight the benefits of a second medical opinion.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Life Insurance International