Consumer financial services company Synchrony has formalised a sponsorship agreement with Jewelers Mutual, an insurer specialising in the protection of jewellery and related businesses.  

The partnership is designed to co-market services to jewellery merchants, enabling them to present customers with financing and insurance options. 

As part of the collaboration, Jewelers Mutual will include Synchrony’s financing solutions in its marketing materials and on Zing Marketplace, an online platform designed for its member retailers.  

Zing Marketplace provides a range of tools aimed at helping merchants serve their customers, such as jeweller web pages, a diamond marketplace and a jewellery appraisal solution.  

Conversely, Synchrony will incorporate offers from Jewelers Mutual into selected marketing materials and on the Synchrony Marketplace, a destination where consumers can find offers from Synchrony’s network of partners.  

Synchrony’s financing solutions are already in use by more than 4,000 jewellery retailers across the US.  

Synchrony Lifestyle CEO Darrell Owens stated: “Through this new sponsorship agreement with Jewelers Mutual, we are extending the value Synchrony brings to retailers around the country. Jewellery merchants can now present their customers with financing options that make purchases more affordable, while making their customers aware of the option to protect their jewellery, which is often among a customer’s most cherished possessions.” 

Jewelers Mutual chief operating officer Mike Alexander said: “As a leader in consumer financing, we are excited about the added value our collaboration with Synchrony will bring to jewellers and their customers. Together, we are committed to supporting jewellers in delivering seamless customer experiences while helping protect the pieces they will treasure for a lifetime.” 

Jewelers Mutual, established in 1913 by a collective of Wisconsin jewellers, has grown to meet the insurance needs of the jewellery industry.