Sun Life has emerged as Canada’s
most trusted life insurer in publisher Reader’s Digest
Association’s 2010 Canadian Trusted Brand
awards programme conducted on its behalf by opinion research firm
Harris/Decima. In winning the award Sun Life edged out its two
largest rivals, Great-West Life and Manufacturers Life.
Among attributes specified by
respondents that chose Sun Life, 97% said it was product
quality.
Go deeper with GlobalData
This was followed by customer
service, chosen by 94% of respondents. Third most important was a
positive personal experience with the brand and was specified by
93% of respondents.
Commenting on the award, Larry
Thomas, vice-president of Reader’s Digest Canada, said: “The fact
that Sun Life was chosen for this award speaks volumes about its
business and reflects well on Sun Life as an international
organisation.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
