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July 2, 2020

SBI General Insurance launches new brand identity

By Verdict Staff

Indian Insurance company SBI General Insurance has launched a new corporate brand identity with redesigned logo and the tagline.

The move is part of the company’s startegy to convey its future-ready services to an evolving consumer base, consisting of both traditionalist and modernist, with the new visual designs.

According to a report by Financial Express, the new log represents swipeable buttons to cue the digital age and through the use of gradient, future-readiness is denoted.

SBIG has used the purple colour indicating youthfulness, wisdom and devotion. This new look and feel of the brand are also intended to convey its readiness in this digital age.

The new tagline ‘Suraksha and Bharosa, dono’ reinstates SBI General Insurance’s commitment to providing their customers with the protection they need.

SBI General Insurance managing director and CEO Pushan Mahapatra was quoted by the publication as saying: “To address this well and live up to our brand that resonates with ‘trust’, we have derived the tagline – Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.

“With our new logo, we reinstate and reassure our customers that we are ready to serve their growing needs of services with new-age processes and services.”

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