US-based insurtech Root Insurance has selected Tractable to expedite its material damage claims processes using artificial intelligence (AI).

Initially, the tie-up will see Root use Tractable’s newly launched AI Subro product, which will aid in reviewing damage photos in inbound subrogation demands.

Root chose Tractable, which specialises in AI for accident and disaster recovery, to fulfil its AI strategy across its claims operations beginning with subrogation.

Root chief claims and customer service officer Mark LeMaster said: “Implementing AI effectively will set the next generation of insurers apart from incumbents by creating greater efficiencies and a frictionless experience for consumers.

“The industry-leading accuracy and breadth of Tractable’s solutions made for a clear choice as our AI partner and serves us well in our mission to deliver world-class technology when it matters most for our customers.”

Subrogation is the process by which insurance carriers split insurance claims when more than one party is involved in the claims.

The AI Subro solution reviews carriers’ subrogation requests and helps them split claims.

Tractable co-founder and CEO Alex Dalyac said: “It’s been exciting to watch Root’s rapid growth and to now partner together and help drive Root’s frictionless customer experience forward.

“As the technology-first, customer-centric carrier, Root’s adoption of solutions that get its drivers back on the road more quickly after accidents demonstrates to the industry that AI is the future.”

In June 2021, Tractable raised $60m in a Series D funding round, which valued it at nearly $1bn.