Northwestern Mutual today announced its is aiming to add 5,500 financial professionals – including both financial representatives and financial representative interns – in 2013 in response to an increasing demand for financial security planning.

The 2013 recruiting goal comes on the heels of the company surpassing its 2012 goal of recruiting 5,000 financial professionals – making it the second consecutive year that Northwestern Mutual has announced all-time highs for recruiting.

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Steve Mannebach, vice president – field growth and development at Northwestern Mutual said: "We exceeded our recruitment goal for 2012 by several hundred, and are excited to increase our goal for this year by several hundred more."

According to Mannebach, the company is seeing both a need and a demand nationwide for a tailored planning approach to asset protection, growth and savings solutions.

Mannebach attributes the growth of Northwestern Mutual’s network of financial representatives to the firm’s financial strength and its industry-leading dividends, which the company recently announced would total more than $5bn in 2013.

Northwestern Mutual expects that more than half of its new financial representatives in 2013 will be "career changers" – professionals who believe they have reached the ceiling in their current occupation and are looking for an opportunity to grow.

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Mannebach added: "For those with the right background who are looking to start a new career and want to get into financial planning, now is an opportune time."