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November 21, 2019updated 22 Nov 2019 6:42am

MetLife to buy digital estate planning firm Willing

American insurance major MetLife has agreed to purchase digital estate planning service provider Bequest, which does businesses as Willing.

Willing ‘s value-added services enable users to write legally valid wills as well as prepare estate planning documents online.

Since it started functioning in 2015, the company has supported over half a million families to prepare legal documents including trusts, wills, and powers of attorney.

After the completion of the deal, the acquired business will continue to serve its existing clients as well as MetLife’s customers.

Commenting on the deal, MetLife executive vice president of group benefits Todd Katz said: “Willing serves a digitally native audience unlikely to go see an attorney for estate planning services.

“Willing complements Hyatt Legal, our existing legal services offering, and positions us to lead the industry by offering customers more choices in how they address their estate planning needs.”

Willing CEO and founder Eliam Medina stated: “Whether you’re on Willing after having a baby, buying a home, or are just planning for the unexpected, our mission has always been about protecting the people you love.

“MetLife is a global leader in protection solutions and together we can quickly scale Willing’s technology to make quality estate planning easy and affordable to millions of families.”

Subject to regulatory approvals and satisfaction of customary closing conditions, the transaction is expected to conclude this year.

Recently, MetLife opened its new Asia Center of Excellence (CoE) in Kuala Lumpur, Malaysia that will cater to the needs of the global finance teams.

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