Manulife has appointed Glenn Hollis as senior vice-president and chief marketing officer, Canadian Division for Manulife.

Reporting to the president and CEO of Manulife Canada, Marianne Harrison, Hollis will also be a member of the Canadian division executive leadership team.

Commenting on Hollis’s appointment, Harrison said: "Glenn brings transformational leadership to execute a truly innovative and integrated marketing strategy that builds on our brand in Canada."

Hollis was most recently with Level 5 Strategy Group as a senior strategic consultant working on various businesses and also directly, through his own consultancy practice, with WestJet as a client.

From 2007 to 2015, he was vice president, marketing, brand strategy and guest experience (Canada, USA, & International) with Tim Hortons. Prior to his tenure at Tim Hortons, Hollis worked at the Canadian operations of advertising agencies, including J. Walter Thompson, Young and Rubicam, BBDO, and Saatchi & Saatchi.