AXA has promoted Kathryn Ferrero to chief marketing officer for the insurer in the US. She will report to Brian Winikoff, senior executive vice president and head of US life, retirement and wealth management for AXA US.

Most recently, Ferrero served as managing director and chief operating officer of the Retirement Plan Services business, and led direct-to-consumer distribution across all AXA US commercial business lines.

Mark Pearson, chairman and CEO of AXA US, said: “Kathryn’s leadership and wealth of experience within our organization and in the realm of financial services will be a great asset as we continue to develop our marketing strategy.”

Since joining AXA in 2004, Ferrero has held several management positions in product, strategy, sales and training.

She serves as an active member of AXA’s chapter of Women’s Bond Club of New York and as the executive sponsor of AXA FIT, the company’s health and wellness employee group.

She is a graduate of Villanova University, with a bachelor’s degree in psychology and pre-medicine.