Life insurance insurtech DeadHappy has launched a new advertising campaign that encourages customers to “Please Die Responsibly”.

The DeadHappy campaign will utilise a TV advert on 16 August 2021 and a second one set to debut on 1 September 2021.

Based around the slogan “Please Die Responsibly”, it highlights the firm’s unique “deathwishes”, requests that DeadHappy can weave into a life insurance policy. This can be a mortgage paid off, treating friends to a holiday, or even sending one’s ashes into space.

Furthermore, the adverts will air across a number of stations, including Channel 4 and Sky TV.

Ed Edwards, head of brand at DeadHappy, said: “We’ve seen incredible growth over the past year, driven by consumers getting fed up with the long-winded and laborious way the life insurance sector works and seeking out easier, hassle-free ways of doing it. Why is life insurance typically so boring? It’s a part of life – it should at least be interesting to plan.

“And more importantly – it should be planned. The one certainty in life is that we’re all going to die. We know that asking people to ‘please die responsibly’ may shock or surprise some consumers, but it really is time life insurance is pushed front of mind. There’s a £2.4 trillion protection gap in the UK made of 8.5 million individuals who don’t have protection.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Hoping your family and friends somehow magically know what your wishes are when you die is somewhat bewildering. More to the point, ensuring everything is in order means there is one less thing for your loved ones to deal with during a very difficult time. This campaign is about encouraging all of us to genuinely think about what we’d like to happen when we die; whether that’s giving loved ones a trip of a lifetime, leaving one final jab of banter at our pals or ensuring your partner and children have a roof firmly over their heads.”

deadhappy campaign
A still from the advert.