View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 16, 2021

Insurtech DeadHappy launches new advertising campaign

By Patrick Brusnahan

Life insurance insurtech DeadHappy has launched a new advertising campaign that encourages customers to “Please Die Responsibly”.

Free Report
img

What will drive the cyber insurance market over the next 3 years?

The global cyber insurance market was worth $7bn in gross written premiums (GWP) in 2020. It will reach $20.6bn by 2025, as the market will continue to thrive post-COVID-19. Our recent report on Cyber Insurance reveals that cybersecurity was thrust into the spotlight in 2020 as COVID-19 forced businesses to digitize their processes and adopt remote working practices overnight. The pandemic also presented an opportunity for cybercriminals to exploit global panic, with a surge in cyberattacks occurring in 2020. The need for cyber insurance is apparent, but the market is not as easy to navigate as it once was. Use our report to guide and help you to:
  • Benchmark yourself against the rest of the market.
  • Ensure you remain competitive as new innovations and insurance models begin to enter the fray.
  • Prepare for how regulation will impact cyber insurance over the next few years.
Download the full report to understand what to expect and how to align your business for success.
by GlobalData
Enter your details here to receive your free Report.

The DeadHappy campaign will utilise a TV advert on 16 August 2021 and a second one set to debut on 1 September 2021.

Based around the slogan “Please Die Responsibly”, it highlights the firm’s unique “deathwishes”, requests that DeadHappy can weave into a life insurance policy. This can be a mortgage paid off, treating friends to a holiday, or even sending one’s ashes into space.

Furthermore, the adverts will air across a number of stations, including Channel 4 and Sky TV.

Ed Edwards, head of brand at DeadHappy, said: “We’ve seen incredible growth over the past year, driven by consumers getting fed up with the long-winded and laborious way the life insurance sector works and seeking out easier, hassle-free ways of doing it. Why is life insurance typically so boring? It’s a part of life – it should at least be interesting to plan.

“And more importantly – it should be planned. The one certainty in life is that we’re all going to die. We know that asking people to ‘please die responsibly’ may shock or surprise some consumers, but it really is time life insurance is pushed front of mind. There’s a £2.4 trillion protection gap in the UK made of 8.5 million individuals who don’t have protection.

“Hoping your family and friends somehow magically know what your wishes are when you die is somewhat bewildering. More to the point, ensuring everything is in order means there is one less thing for your loved ones to deal with during a very difficult time. This campaign is about encouraging all of us to genuinely think about what we’d like to happen when we die; whether that’s giving loved ones a trip of a lifetime, leaving one final jab of banter at our pals or ensuring your partner and children have a roof firmly over their heads.”

deadhappy campaign

A still from the advert.

Free Report
img

What will drive the cyber insurance market over the next 3 years?

The global cyber insurance market was worth $7bn in gross written premiums (GWP) in 2020. It will reach $20.6bn by 2025, as the market will continue to thrive post-COVID-19. Our recent report on Cyber Insurance reveals that cybersecurity was thrust into the spotlight in 2020 as COVID-19 forced businesses to digitize their processes and adopt remote working practices overnight. The pandemic also presented an opportunity for cybercriminals to exploit global panic, with a surge in cyberattacks occurring in 2020. The need for cyber insurance is apparent, but the market is not as easy to navigate as it once was. Use our report to guide and help you to:
  • Benchmark yourself against the rest of the market.
  • Ensure you remain competitive as new innovations and insurance models begin to enter the fray.
  • Prepare for how regulation will impact cyber insurance over the next few years.
Download the full report to understand what to expect and how to align your business for success.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Life Insurance International