Chilean start-up company Infinity Life Tech redefines the insurtech sector by tracking the emotional well-being of its customers. The company is expected to soon release the Infinity Life mobile app.

Users will be able to store and relive moments, emotions, places and documents relating to certain life experiences of their choosing. Infinity Life Tech also reported that this product will be the first to measure emotional well-being in the insurtech sector.

The app will provide users the ability to assign emotions to certain experiences – similar to reacting to a Facebook status.

Based on users preferences, the technology will deliver reports of the positive experiences users have. The Infinity Life app will also generate action-based recommendations for users to augment these positive experiences.

Another feature the app will provide includes the ability to monitor physical activity, sleep quality and geolocation features. All of which will not require a smartwatch or smartband.

Unlike traditional social networks, the Infinity Life app will not target users with marketing or advertisements. Likewise, the information users upload will remain confidential and protected.

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By GlobalData

There are three types of users Inifinity Life aims to target: the ‘Infiniter’, or everyday consumers associating experiences with positive emotions; partnering companies and institutions seeking to support employees’ mental and physical health; and insurance companies or those wanting to support their clients with this new initiative.

Infinity Life Tech currently operates in Chile and Argentina, but is in talks with Latin American and European firms.

The app aims to be available in the general market over the next two months.

“The mobile application offers users a weekly report that shows what emotions were experienced and how it has improved or worsened compared to last week. In this way, the users can see if this week they lived more experiences associated with joy, happiness or sadness. Also Infinity Life App tell them what to do next week to improve,” explained Fernando Laurito Giuliano, founder and CEO of the company.