Health insurance provider Humana has invested $100m in telehealth start-up Heal as part of its strategic partnership with the firm.

Heal provides telemedicine, telepsychology (CA only), and digital monitoring services for patients in New York, New Jersey, Washington, California, Georgia, Virginia, Maryland, and Washington DC.

As part of the partnership, Humana and Heal will expand its footprint to new geographical markets including Chicago, Charlotte, and Houston.

These new markets are part of the insurer’s Bold Goal strategy which focuses on addressing the needs of the whole person by co-creating solutions to address social determinants and health-related social needs for its members and communities.

Furthermore, the partnership will deliver primary care services to Humana members in their homes.

Under the agreement, Humana Home Business segment president Susan Diamond will join Heal’s board of directors.

Susan Diamond said: “The partnership with Heal is part of Humana’s efforts to build a broader set of offerings across the spectrum of home based care, with high quality, value-based primary care being a key foundational element.

“We continue to see high levels of customer satisfaction and improved health outcomes when care is delivered in the home. Our goal is to make the healthcare experience easier, more personalised and caring for the people we serve—and is the hallmark of how Humana delivers human care.”

Heal co-founder and CEO Nick Desai said: “Humana’s investment and strategic partnership are an irreplaceable catalyst to make doctor house call based primary care an affordable and effective reality for all Americans. We’re honoured to work with the entire Humana team so that one day soon, all of us can open our doors to better care.”