Haven Life, an online life insurance agency owned by MassMutual, has introduced a new suite of services that will benefit customers while they are alive.

The new Haven Life Plus offering includes a digital tool for creating wills and an online safe deposit box for storing, managing and sharing important documents.

It also offers policyholders access to DNA test at home in order to determine how well they are aging, as well as 15% discount voucher for health services at MinuteClinic, inside CVS Pharmacy and Target stores.

Haven Life CEO and co-founder Yaron Ben-Zvi said: “We are a mission-driven business that aims to redefine the life insurance buying process and the relationship we have with customers.

“To date, we’ve been able to deliver on an innovative way to protect your loved ones when you’re gone. Now, we’re turning our focus to how we can also enhance the lives of customers while they’re living.”

The new service will not be available in Florida, New York, North Dakota, South Dakota or Washington state.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

At the same time, the insurer will also continue to provide its LifeLink mobile app that enables instant connection with 9-1-1.

The launch of the new service follows a survey conducted by the insurer. The survey found free online will service, digital vault, and innovative wellness services most appealing to users.

“The relationship that most people have with their life insurance company is a monthly bill. They have coverage in place, make their premium payments, and hope their loved ones will never have to use it. We’ve always felt there was more we could do for people after they buy a policy. With Haven Life Plus, we’re now able to not only offer easier life insurance but also an easier life,” Ben-Zvi added.