• Insurers operating as subsidiaries of banks and strategic tie-ups between insurers and banks supported the growth of bancassurance during 2009- 2013.


  • Estonian banks make insurance mandatory for customers taking out loans, contributing to the rise in insurance contracts sold by them. For example, SEB Elu- ja Pensionikindlustus offers SEB (Skandinaviska Enskilda Banken) Loan Protection insurance covering obligations such as home loans, mortgages and small loans


  • The number of direct marketing distr ibutors in Estonia increased from 457 in 2009 to 479 in 2013.


  • The number of new life policies sold in Estonia through direct marketing increased from 4,580 in 2009 to 5,280 in 2013.


  • In 2013, 81.4% of Estonia’s population had internetsubscription, contributing to the popularity of ecommerce.
  • As a result, the new business gross written premium generated through e-commerce increased from €4.6m ($5bn) in 2009 to €5.7m in 2013


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  • Low commission cost s assoc iated with the e-commerce channel also contributed to the channel’s popularity. The number of new life policies sold through e-commerce is expected to reach 6,394 in 2018,
  • Insurance agents and brokers are supervised by EFSA, and provide both domestic and cross-border insurance products to Estonians.


  • Direct marketing has also played an important role in the growth of the Estonian life segment