Direct Line Insurance Group, a UK-based motor insurance firm, has named Penny James as its new CEO, effective 9 May this year.

James will succeed Paul Geddes, who will step down from the company’s Board after its next annual general meeting and will leave the group at the end of July.

James is currently the CFO of the company. Before joining Direct Line, she worked with Prudential as group chief risk officer and a member of the board.

Prior to that, she worked as Prudential’s director of group finance, and held management roles at Omega Insurance as well as UK General Insurance of Zurich Financial Services.

Direct Line Group chairman Mike Biggs said: “The Board is delighted to appoint Penny James as chief executive of DLG. She combines a deep understanding of our sector with outstanding leadership skills, financial and risk expertise, and deep strategic thinking.

“The Board is confident that Penny is ideally suited to leading the delivery of DLG’s short-term strategic imperatives, including technological and business transformation, and the development of the next stage of our strategy. “

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

James said: “Together with our strong balance sheet, this has helped make DLG the successful business it is today and means we are ideally placed to thrive in an evolving market.

“This year we are beginning to execute the next phase of our business transformation strategy, in pursuit of our mission to make insurance much easier and better value for our customers.”