Digital Media Solutions (DMS) has acquired insurtech company UE.co, which is based in San Diego, California. The terms of the transaction have not been disclosed.

The acquisition also includes ZipQuote and the Comanche click platforms.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The newly acquired brands will be placed under the company’s newly created division DMS Insurance.

Founded in 2008 by Jason Kulpa, UE.co provides digital marketing software and services. Following the deal, Kulpa has decided to leave the organisation.

UE.co, as DMS Insurance, will now be spearheaded by Taryn Lomas and Keola Malone who were the original co-founders of the company.

Lomas will assume the role of insurance EVP, while Malone will be the EVP of technology.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Digital Media Solutions CEO Joe Marinucci said: “Consumers are looking for optionality when it comes to insurance coverage, and insurers are competing with increasingly targeted campaigns and effective offers to match consumers with their policies.

“As insurance companies shift more of their advertising budgets to digital media to achieve greater accountability for their marketing spend, consolidation within the digital insurance marketplace is quickening.

“Prudential acquired Assurance, Lending Tree purchased QuoteWizard and now DMS has acquired UE.co and ZipQuote to capitalize on the projected growth of the digital insurance market and to serve the needs of both consumers and insurance providers.”