Cinch Home Services, a US-based provider of home service solutions, has teamed up with Kin Insurance, an insurance technology company.

The partnership is part of Cinch’s strategy to bring innovative home services solutions to the property & casualty (P&C) insurance market.

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Cinch CEO Steve Upshaw said: “For most people, a home is their largest purchase, yet it doesn’t come with a manual on how to care for it. Like home insurance, home service plans are so essential to protect homeowners from unexpected events that occur every day, from an appliance breakdown to a system failure.

“As part of our commitment to serving the P&C insurance market, insurance partners are using Cinch to develop new coverages and customer experiences that result in deeper and more engaged relationships with their policyholders. Our new partnership with Kin combines home insurance and home services to create new models for modern home protection.”

Cinch provides a portfolio of solutions, a country-wide network of expert service technicians and a four-decade in developing B2B2C (business to business to consumer) relationships.

Cinch provides value-added home services and it caters to several hundreds of companies – from established brands to startups across seven vertical markets.

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Through this partnership, Cinch and Kin will deploy new and affordable coverages that protect valuable assets of homeowners.

Kin Insurance CEO and co-founder Sean Harper said: “Our goal is to make every aspect of homeownership easier, from insuring the home to proactively protecting it.

“We partnered with Cinch to empower our customers to make their homes safer with home protection plans – an essential financial safety net.”

Set up in 2016, Kin Insurance is based in Chicago and is currently serving homeowners across Florida and California.

Its focus is on catastrophe-prone areas, and has raised $89m so far, including a $35m Series B round in August 2020.