Data Center of China Life Insurance Company and Chinese mobile developer service provider Aurora Mobile have entered into a partnership with the aim of enhancing user analytics.

Under the partnership, Aurora Mobile will provide the Chinese insurer with comprehensive and intelligent operating data statistics and analytics utilising its big data analytics platform built on private cloud infrastructure.

Additionally, Aurora Mobile will help China Life to understand its user needs more precisely and scale up its user conversion while enhancing user experience and retention.

Aurora Mobile focuses on its ‘APP developer-centric’ strategy to help mobile app developers enhance user experience.

The company deploys iterative technology improvements to ramp up demand for mobile operations, business growth and monetisation.

It offers services including push notifications, one-key authentication, instant messaging, statistics and analytics, and APP traffic monetisation.

Aurora Mobile also makes use of an AI-driven data processing platform to offer customers with one-stop diversified big data service solutions. It is said to help customers across various industries to enhance their operational efficiency and conduct data-led decision making.

Beijing-headquartered China Life offers life insurance and annuity products.

In September this year, China Life established an Agency Channel in Singapore with the aim of making its entry into the local insurance industry to offer services to local customers and high net worth clients.