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December 16, 2019

BIMA partners with OutSystems to develop new life and health products

By Asena Degirmenci

OutSystems has announced that BIMA is using their low-code platform to build customer engagement web and mobile apps for its new direct-to-consumer life and health insurance products.

The products, BIMA Health and BIMA Life, will go live in January 2020.

BIMA already has around three million customers in Pakistan and plans to roll-out the new products to eight other countries and up to six million customers throughout 2020.

The firm uses mobile technology in an attempt to disrupt the global insurance and healthcare industries and fuel inclusion. With over 31 million customers in nine countries, BIMA uses mobile technology to bring vital health and insurance products to emerging markets.

Partnerships with mobile phone network operators have enabled BIMA to develop microinsurance products that provide health and life coverage for low-income families – 75% of which are accessing insurance for the first time and 93% that survive on less than $10 per day.

Allianz X , the digital-focused investment arm of Allianz, invested $96m in the start-up in 2017.

The partnership with OutSystems enables BIMA to build, deploy and scale the customer engagement web and mobile applications needed to give millions of customer’s access to these services.

BIMA will also use the partnership to develop a mobile sales app for field agents and a web-based doctors’ portal. Health customers will be able to access doctor consultations and other mobile health services from the new BIMA mobile app.

BIMA chief product and technology officer Stephen Lovell said: “Several factors led us to use OutSystems to build our new BIMA Life and BIMA Health customer engagement apps.

“These factors include, faster speed to market, support for an iterative development approach, and the need for brilliant user experiences. OutSystems gave us the most reassurance in terms of the completeness of product, scalability, support, and access to partner development talent.”

OutSystems regional director, financial services and insurance, Garry Larner said: “We’re excited to be working with BIMA because of their Insurtech pedigree, and especially as improving access to health services and life coverage for families in the emerging markets is such a worthwhile cause.

Lovell added: “Our core insurance platform is entirely bespoke, and with OutSystems, we’re able to wrap that with an agile services layer, making it much faster and adaptable to build whatever web and mobile applications we need to serve customers. Moreover, because we’re deploying into so many countries, there are 21 payment platforms that we need to integrate.

“With OutSystems, we can build these integrations once, then reuse time-and-again, which will help the team spend more time on delivering brilliant user experiences, and less time on backend integrations.”

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