Bharti AXA Life Insurance has introduced a new service that will facilitate claims processing for customers through WhatsApp.

“With this, claim submission is now a hassle-free process for a nominee of the insured as he/she does not have to visit the company’s branch for claim submission but only has to send a message,” the company was quoted as saying.

How to use WhatsApp to make claims

In order to use the claim intimation service, a nominee has to text the company their WhatsApp number.

The number will then be accessed by a dedicated team member, who will immediately respond to the nominee.

Nominees also have to upload the claim documents on a link shared by the claim team.

Nominees would receive the decision of the insurer on their WhatsApp number, with claim benefits credited to their bank accounts.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Bharti AXA Life Insurance CEO Vikas Seth said: “We are the first life insurance company in the country to use WhatsApp to intimate and expedite claims for our clients.

“The prime responsibility of any life insurance company is to honour a valid claim in the need of the hour. By embracing mobile instant messaging platform like WhatsApp, we are providing a prompt and a fresh service option to enhance comforts and benefits of our customers and improve customer-contactability.”

The company also intends to offer the provision of policy delivery and policy servicing through WhatsApp to customers.