UK Online life insurance provider Beagle Street has launched a customer engagement strategy highlighting that people can save more than 50% on their life insurance payments by quitting smoking or cutting back on alcohol.

According to the data from Beagle Street, a 40-year-old smoker would expect to pay £17.21 ($24.85) a month over 25 years for a £100,000 return, whereas a 40 year old non-smoker would pay just £8.84 a month for the same premium.

Beagle Street said a 30-year-old smoker would expect to pay £7.18 a month over 25 years for a £100,000 return, whereas a 30-year-old non-smoker would pay less than £5 a month for the same premium.

Matthew Gledhill, managing director of Beagle Street, said: ""Everyone knows the health benefits that quitting smoking or cutting back on alcohol can bring, but as well as the savings made from stopping their purchase it can also save them over 50 per cent on their life insurance premium."