Online life insurer Beagle Street has joined with consumer champion Jasmine Birtles in calling for today, Thursday 18 June 2015, to be a national ‘Life Insurance Day’.

Beagle Street is calling for 18 June to be a national ‘Life Insurance Day’ as it marks the anniversary of the first life insurance policy in the UK, taken out over 400 years ago by William Gybbon in London on 18 June 1583.

The drive for 18 June to be national ‘Life Insurance Day’ comes as Beagle Street said new research has revealed that less than one in two UK households (48%) currently has protection for their own and their family’s futures, even though the average parent could survive less than three years without their spouse’s income.

The study from Beagle Street also shows that Britain is a nation of procrastinators, spending 11 hours a week putting things off. Financial planning was found to be the most common thing that Brits delay at12 per cent.

Commenting on the need for a life insurance day, Matthew Gledhill, managing director of Beagle Street, said: "Having an annual ‘Life Insurance Day’ is a good way of putting an important topic on the national agenda."