Aviva has launched a new group protection proposition that includes the option to offer employees cover when they have been previously diagnosed with cancer on both critical illness and cancer cover products.

According to Aviva, other features in the proposition include:

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  • Enhancements to the existing critical illness definitions
  • A wide range of value added services including access to support service RedArc and specialist second opinion service Best Doctors
  • The Employee Assistance Programme (EAP), as part of the income protection product, now offers up to eight face to face counselling sessions and is available to all of a policy holder’s insured and non-insured employees

Steve Bridger, managing director of group protection at Aviva, said: "We’ve taken a good look at the market and adapted our products to create a better fit with people’s lives. More and more people are surviving cancer and then going back to work and it was important to recognise that. I’m really pleased we can now offer cover to people who have previously been diagnosed with the illness."

The new proposition will also include a wide range of value added services, such as RedArc, which is a long term personal nurse adviser service that provides practical advice and emotional support following a critical illness diagnosis.

Bridger added: "The financial support offered by our group protection policies is the cornerstone to our offering, but I believe members will get real value from being able to use the various helplines and support services that come as part of the package."

The new Aviva Group Protection proposition is available to existing customers of both Aviva and Friends Life at the end of their rate guarantee period. Existing customers of both companies will continue on their current terms and conditions until their next rate review date.

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