Mobility data and analytics company Arity has partnered with Ford Motor Company to allow any participating insurer to offer secure usage-based insurance (UBI) programmes to eligible owners of connected Ford and Lincoln vehicles.

With the usage-based insurance programmes, drivers can get access to personalised driving data directly from the vehicle while enabling insurers to price more precisely in exchange for safer driving on the roads, without requiring to download an extra app or even plug in an onboard diagnostic (OBD) device.

Arity’s driving analytics and insights help to derive driving risk seamlessly from the vehicle’s data, which in turn benefits insurers as well as drivers.

Ford Motor Company director of Business Operations, Enterprise Connectivity Alex Purdy said: “We continue to invest in embedded vehicle connectivity to help our customers get as much value from their vehicles as possible.

“Arity helps make this possible by enabling insurers to offer customers with eligible Ford vehicles more personalised insurance based on how, when, and how often they drive, without the need for any additional hardware.”

These programmes are intended to promote safer driving and enable insurers to develop lasting relationships with their customers by offering additional incentives, such as rewards and personalised pricing.

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Arity president Gary Hallgren said: “Arity’s unique ability to identify and quantify driving behaviors best positions insurers to provide the most accurate price while giving consumers the transparency and control they so strongly desire.

“We are proud to work together with Ford as we provide insurers an end-to-end solution that enables them to expand their connected vehicle technologies so they can quickly and easily grow their usage-based program adoption.”

With the approval of a driver, Arity’s centralised telematics platform can process driving data that is securely provided by Ford from activated Ford vehicles.

Arity’s insights, including customisable driving attributes, are provided to insurers through an Arity API.

Arity’s nationally filed and regulator analysed driving score, Drivesight offers view of vehicle usage and driving behaviours, besides an indication of risk that an insurer can use to boost pricing sophistication and quickly inform discounts for customers.