Insurtech Anorak has announced a partnership with direct-to-consumer (D2C) life insurance and protection platform Insurancez.

The partnership’s goal is to eliminate the pain points associated with a typical life insurance journey.

Insurancez advisers will utilise Anorak’s “Anorak for Advisers” platform to help clients make financial decisions.

Furthermore, the partnership will streamline the research process for Insurancez advisers and help them to stay in tune with their clients’ needs. It will also provide regulated advice after an increase in demand for protection cover advice.

The new quick-quote tool will deliver real-time quotes on demand from across the breadth of the market within seconds of submitting a quote request. Various tailored options will then be offered.

Anorak will also work with Mortgagez, the parent company of Insurancez, to provide its CeMAP mortgage advisers with access to “Anorak for Advisers”.

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Alex Seth, Co-founder of Insurancez, said: “We are delighted to be working with Anorak on this ground-breaking proposition. Not only does it provide one of the most advanced insurtech platforms in the UK (along with one of the best and most complete customer experiences in the market for a direct customer seeking life protection), but it also forms a vital part of the fully integrated mortgage journey which is covered by our parent company, Mortgagez.”

David Vanek, CEO and co-founder of Anorak said: “We’ve been working with the team at Mortgagez and Insurancez since their inception and we’re delighted to be part of a group that understands the value of independent bespoke advice. We both recognise the value of technology in educating the masses, but understand that human interaction is paramount to the experience. The new Insurancez platform reflects the best of both worlds.”

Anorak has also recently partnered with Iress to provide a protection advice platform to mortgage brokers.

It developed a cloud-based software protection advice platform for mortgage brokers. In addition, this latest partnership with Iress will help reduce the advice gap that exists among brokers.