Anorak, the smart life insurance adviser, and mobile-only bank Starling have joined forces.

Starling customers will now be ale to access Anorak life insurance help on the bank’s in-app marketplace.

With customers’ consent, Anorak analyses their bank transactions to offer advice on life cover, if they even need it.

Moreover, based on the analysis, customers are offered the best policy, not just the cheapest, from major insurers.

The Starling marketplace

Starling already has existing relationships with many firms. These include pension provider PensionBee, investing service Wealthsimple, mortgage broker Habito, robo-advisers Wealthify, as well as travel insurance firm Kasko.

Megan Caywood, chief platform officer at Starling, said: “Starling’s marketplace is designed to give customers ever greater control of their financial lives. Our new partner Anorak does just this – bringing impartial life insurance to our customers within a few minutes. Like Starling, Anorak combines industry experience with great tech to provide a disruptive force for good.”

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David Vanek, CEO of Anorak, said: “Partnering with Starling enables Anorak to deliver on its mission to give everyone easy access to regulated life insurance advice and personalised options. By using Starling APIs, we’re harnessing the power of Open Banking to enable consumers to make the right choice and help them protect their families financially.”